I know that hopefully they'll decide to sell the online currency Bronycoin as well, or take it as a method of payment.. but they don't own the name Bronycoin and the physical coins they sell are different to crypto-currency.
I don't think you understand what Cryptocurrency is, but that's okay I'll try clear everything up with the white paper.
The community will market it, that's the point of been decentralised and peer to peer, its not a company.
What I'm saying is that it's hard to raise awareness of a product or service if you don't even own the name.
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