Fair enough, I suppose - perhaps there is some truth to the old saying, "There's a sucker born every minute." But at least I can be content in knowing that I won't be among those shouting "Shut up and take my money!" at this particular piece of redundancy!
I really fail to see what the problem is? it's a cheaper alternative without a silly gimmik not everyone wants. it's obvious a lot of thought actually went into it if you use one.
The problem for me is its bulk. Can't carry it in a pocket. That said, I simply won't get one, so it's moot anyway.